Greetings, dealers! It’s hard to believe we are already over a full month into the new year! We hope your 2026 campaign is off to a strong start. The OEC team is excited to continue sharing our quarterly newsletter, bringing you the latest updates, practical resources for your parts team, and new programs and opportunities for your dealership! To kick off this year’s newsletters, we’re excited to share:
How to Optimize Your Parts Department – an Update for 2026
New video | Turning Sales Data & Customer Trends into Strategic Insights
Program updates & solution enhancements
Let’s get into the latest news & updates!
How to Optimize Your Parts Department – a 2026 Update
It’s time to get your parts department setup for a big year ahead! That means leaving old, inefficient habits in the past and putting your parts team and outside sales reps in position to grow the business. Check out our updated guide on how to optimize your parts department!
Turn Sales Data & Customer Trends into Strategic Insights
Managing your wholesale business online? That’s second nature for you and your team. But to take wholesale growth to the next level, you need to empower your parts managers to make real-time, data-based decisions that increase profit margins and uncover opportunities for growth. This is where PSXLink comes into play. Learn more:
Designed to simultaneously drive new business and retention, eMarketing campaigns support growth through polished, engaging email campaigns. OEC eMarketing campaigns:
Help dealers see immediate and lasting results
Include a monthly campaign report
Look like they’re coming from your dealership
ClickWatch Now to check out the webinar recording of Set Parts Growth on Cruise Control to see how eMarketing is helping dealers cruise through 2026 with more sales and new customers:
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