Greetings! The OEC team is excited to share the latest edition of our OEC Dealer Newsletter! As OEC continues to expand our dealer solutions, we are always looking into new ways to help our dealership customers grow their parts business and serve their shop customers.
In our ongoing efforts to support the people behind the parts counter, we are excited to share several recent updates, including: expanding OEC eMarketing to CollisionLink Dealers, leveraging PSXLink to highlight industry trends data and much more!
Check out the full newsletter below for more insights & updates!
The Ultimate Guide to Optimizing Your Parts Department
Many dealers are confronted by frustrating parts payments processes, systems that don’t work together, a lack of visibility into business trends & customer behaviors, and shop retention issues. These are just a few areas where your parts department could benefit from a little optimization – and that means becoming more efficient, productive, and profitable. Learn how you can optimize your parts department by downloading our ultimate guide!
Power, precision, technology, and style. Sounds like a muscle car, right? Imagine if your parts department operated like one. Click Learn more below to learn how to rev up your performance and drive your parts business like a high-performance muscle car!
The Parts Wholesale Trends Report, supported by PSXLink, gives your parts team an opportunity to compare your dealership to larger trends within the mechanical & collision markets. In the first quarter of 2024, PSXLink data shows that the mechanical wholesale market experienced over a 9% increase in net sales among the top 100 dealers, while the collision market segment posted a 1% decline(YoY) among the top 100 dealers.
OEC eMarketing is Now Available for CollisionLink Dealers
OEC eMarketing markets your parts department to your shops on your behalf. With loyal customers spending 5x more on parts annually than new customers, eMarketing allows you to leverage this opportunity by helping you re-engage dormant customers and target at-risk collision shops.Click Learn more below for more on OEC eMarketing & how to get started!
New Genesis Genuine Experience TraxCollision Conquest Program!
Genesis retailers utilizing TraxCollision experience higher production levels, enhanced efficiency, and a stronger bottom line with exclusive parts pricing, reimbursements on program parts, increased collision parts sales, and improved parts order accuracy!
Make sure to encourage your shops & buyers to use TraxCollision to order parts from your dealership!
Milestone Achieved: OEC eMarketing Sends 100,000th Retention Communication
OEC eMarketing, the turnkey dealership marketing solution, launched for RepairLink dealers in November 2023. In that short time, the solution has sent over 100,000 emails to shop customers to promote dealership customer engagement and retention efforts.
Learn more by downloading our case study on the value of customer retention!
Verifying and Updating Your Internet Browser Version
The OEC Dealer Portal platform requires the following browsers to function correctly. Failure to use one of the following supported browsers will prevent you from using the application. Supported browsers:
Google Chrome
Microsoft Edge
Firefox
Important: All versions of Internet Explorer are not supported.
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